Startup Professionals Musings

JUNE 4, 2021

Cost per action (CPA). All these models start with the advertiser choosing the right search keywords to match user searches. For credibility with investors, stick to the organic SEO model and other revenue streams until you have the high traffic to survive on PPC revenue. Keyword research and budget forecasting.

Search 385

Search Engineer PPC Widget 385

Agile VC

APRIL 17, 2011

How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). Financial Snapshot: 2010 Revenue: $170 million. Revenue growth: 51% YoY (2010), 1% YoY (2009), 131% YoY (2008).

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Startup Professionals Musings

MARCH 23, 2013

Cost per action (CPA). All these models start with the advertiser choosing the right search keywords to match user searches. For credibility with investors, stick to the organic SEO model and other revenue streams until you have the high traffic to survive on PPC revenue. Keyword research and budget forecasting.

Search 226

Search PPC Widget SEO 226

Startup Professionals Musings

OCTOBER 3, 2010

Cost per action (CPA). All these models start with the advertiser choosing the right search keywords to match user searches. In this more popular model these days, advertisers do not pay for each appearance of the ad, but only when a user clicks on an ad and is redirected to the advertiser website. Popular keywords have higher costs.

Search 225

Search Engineer SEM Widget 225