Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 153

Metrics Web Analytics CPA 153

crowdSPRING Blog

APRIL 6, 2015

But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. An important step is to figure out which metrics are the ones that are important to your business. The second half of CPA is known as CLTV, or Customer Lifetime Value. Why, you ask? Life Time Value.

Metrics 48

Metrics CPA Lean Marketing 48

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 157

Metrics Marketing Analytics Channel 157

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. You may be getting a lot of conversions, but the CPA can kill you. Notice above I only have two CPA values. Time to burst your bubble just a little. You do too. #3.

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

SEPTEMBER 28, 2017

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics.

Metrics 121

Metrics Acquisition Conversion Revenue 121

www.readwriteweb.com

SEPTEMBER 7, 2010

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. CMRR Definition : CMRR is "Contracted Monthly Recurring Revenue." CPA Definition : CPA is "Cost per Acquisition." The calcuation is 100 / churn_percentage.

Metrics 58

Metrics CPA Illinois Acquisition 58

www.readwriteweb.com

SEPTEMBER 7, 2010

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. CMRR Definition : CMRR is "Contracted Monthly Recurring Revenue." CPA Definition : CPA is "Cost per Acquisition." The calcuation is 100 / churn_percentage.

Metrics 58

Metrics CPA Illinois Acquisition 58

Duct Tape Marketing

NOVEMBER 26, 2015

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. Metrics are the lifeblood of almost every successful business. Fortunately, the Internet makes collecting metrics remarkably simple. Fortunately, the Internet makes collecting metrics remarkably simple. The Funnel.

Metrics 28

Metrics Customer Acquisition CPA 28

Startup Lessons Learned

JUNE 5, 2009

And so the spreadsheet is built with conservative assumptions, including a final revenue target. No matter how low we make the revenue projections for this new product, it’s extremely unlikely that they are achievable. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

YoungUpstarts

MARCH 31, 2016

Engage trusted service professionals (attorney and CPA) who have worked with startups before. Most VCs don’t invest pre-revenue. Set out goals and metrics for your business. Manage to those metrics and use that as a framework to communicate. Report your progress against those metrics every month. Ask questions.

United Kingdom 100

United Kingdom Entrepreneur Oklahoma Ohio 100

www.clickz.com

JANUARY 7, 2013

CPM Calculator CPA Calculator Website Optimization ROI Calculator. Ad Industry Metrics. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. Social Media Community Management Social Commerce Social Integration Social Media Smarts.

Social Media 86

Social Media Media B2C New York 86

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). This is the simplest ecosystem and simplest driver of growth.

Customer 156

Customer San Francisco Viral Lean 156

The Startup Magazine

NOVEMBER 25, 2019

Online retailers are increasingly turning to subscription sales models to get a reliable strain of long-term revenue for the business. Visualizations about monthly recurring revenue, profits and loss, cycle analysis, rebill rates and more are updated in real time.

eCommerce 106

eCommerce Analytics Security Churn Rate 106

ConversionXL

SEPTEMBER 30, 2020

An accurately trained model on thousands of customer journeys can predict the probability to buy in the next 7 days (as well as revenue) effectively. This way, during the first session initiated by the Google ad click, the model predicts some non-zero value of possible future revenue—even if the user doesn’t convert right away.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Mobile 121

ConversionXL

MARCH 13, 2013

Traffic volume is a vanity metric. So I was a bit too caught up in vanity metrics like traffic volume and I was happy to say I was getting 10-15K visits a month but is that even good? Look I’m not going to tell you that vanity metrics are useless and you shouldn’t look at your traffic stats. What are vanity metrics?

Metrics 111

Metrics Analytics Aggregator Revenue 111

ConversionXL

JANUARY 18, 2022

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 When someone shares your YouTube video on Twitter, you can track that metric. What signifies meaningful engagement is somewhat of a sticking point: headline metrics given by social media platforms are not usually as valuable as they appear. Around 77.5%

Social Media 145

Social Media Audience Media Marketing 145

Up and Running

MAY 28, 2015

We’re looking at our lean business planning is about strategy, tactics, concrete specifics including milestones, metrics, tasks and schedule, and essential numbers to run a business, all of which lead to managing cash flow. You need metrics because we’re human. It is a very difficult proposition. Are we recruiting?

Lean 60

Lean Business Plan Video Software Review 60

ConversionXL

JANUARY 29, 2016

Here are some stats: With their regular ad spend being quite high, their retargeting added an additional 15% in revenue. Conversion Optimizer is an AdWords function that allows you to set your remarketing campaign on autopilot while using machine learning to find the best possible combination of targeting metrics to get you a conversion.

Campaign 48

Campaign PPC Audience eCommerce 48

andrewchenblog.com

JANUARY 28, 2010

Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items. CPM/CPA/CPC) What do the intermediate metrics look like? impressions/CTR/etc) How does your signup funnel perform?

CPA 51

CPA Retention Viral Acquisition 51

Software By Rob

JULY 21, 2011

If you can convert 1% of your visitors to customers this means you need 100 clicks for each purchase, making your cost per acquisition (CPA) $400. your CPA jumps to $800. 40, your CPA will be $40. If your LTV is $250 per customer this is $500 in future revenue per month. Yes, it’s an obvious statement. Cold Calling.

CPA 73

CPA Churn Rate Customer Acquisition 73

ConversionXL

OCTOBER 30, 2021

Campaign Monitor research shows that segmented and personalized emails increase revenue by as much as 760%. You can do this by tracking metrics and user behavior. Cost per acquisition (CPA). Total spent to acquire new customers via a specific channel or campaign / New customers acquired via the same channel or campaign = CPA.

Customer 140

Customer Marketing Social Media CPA 140

Small Business Force

FEBRUARY 21, 2014

This doesn't mean you have to become a CPA or go take a boatload of accounting courses, but, at least, learn to understand what's in a basic income statement and balance sheet and what they mean. Follow the "gospel of cash flow" and it starts with revenue generation. This is more than just revenue or expense. What are yours?

Finance 37

Finance Management Forecast Entrepreneur 37

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. No, the first 2% is more valuable in terms of revenue. Design must drive metric collection, not the other way around.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Up and Running

DECEMBER 9, 2014

Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other. Which metrics do you most rely on to understand your business itself. Two, revenue.

Small Business 95

Small Business Finance Forecast Metrics 95

Up and Running

JUNE 11, 2014

Reinvestment: We make sure to reinvest enough of our revenues back into growing the company for everyone’s future benefit. - Nicolas Gremion , Free-eBooks.net. Ask Your CPA or Financial Planner. Pay yourself whatever your CPA tells you to. - Josh Weiss , Bluegala. But, without getting too comfy. Don’t Compare.

CPA 123

CPA Salary Exit Strategy Cofounder 123

ConversionXL

APRIL 6, 2016

Claire Vo: CRO Metrics for Performance and Insight. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Wrong Success Metric (OEC). Revenue is usually a good metric to use to evaluate effectiveness of test. Welcome mat.

Retention 48

Retention Algorithm Software Review Conversion 48