Occam's Razor

APRIL 5, 2010

Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher. Have you used lifetime value or other such metrics to enhance your acquisition strategies? Here's David. __.

Analytics 136

Analytics Customer CPA Acquisition 136

Up and Running

JULY 31, 2015

Tactics are going to be pricing, conversion strategies, SEO, launches, features and benefits. You really want to have metrics or measurement, which I think is one of the real areas for good creativity and management. You don’t have to be CPA or MBA. Peter: That’s interesting. Anybody can do it.

Lean 60

Lean Business Plan Forecast Software Review 60

Software By Rob

JULY 21, 2011

If you can convert 1% of your visitors to customers this means you need 100 clicks for each purchase, making your cost per acquisition (CPA) $400. your CPA jumps to $800. 40, your CPA will be $40. SEO is a tricky one since your investment will pay out over time rather than send you a few clicks and die.

CPA 73

CPA Churn Rate Customer Acquisition 73

ConversionXL

JANUARY 18, 2022

When someone shares your YouTube video on Twitter, you can track that metric. What signifies meaningful engagement is somewhat of a sticking point: headline metrics given by social media platforms are not usually as valuable as they appear. We also encourage our users to complete surveys that we can use for SEO purposes.

Social Media 145

Social Media Audience Media Marketing 145

Occam's Razor

SEPTEMBER 5, 2023

If you are a TMAI Premium subscriber, or become one , you can also get the solution for additional Marketing initiatives – including Growth (Email, SEO, Referral, In-App Promos, Product Integrations), Events, Content Publishing, and Public Relations. Level 1 (Yellow): At the minimum, focus on these metrics. 1 above.) Easy existence.

Analytics 78

Analytics Marketing Metrics Channel 78

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Up and Running

MARCH 14, 2017

This validation tactic helps you shed a glaringly honest light on your client acquisition cost, distilling from CPC (cost-per-click), to CPA (cost-per-action), and the various other conversion steps. so you can later easily redirect all the links you built to your future homepage for SEO) up and down in financial forums and social groups.

Business Plan 94

Business Plan PPC Lean Campaign 94

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). Competitive Intelligence Analysis: Metrics, Tips & Best Practices.

Management 68

Management Analytics San Diego Web 68

ConversionXL

OCTOBER 30, 2021

Generating awareness through SEO. SEO can be used to raise awareness through guest posting , too. . You can do this by tracking metrics and user behavior. Cost per acquisition (CPA). Total spent to acquire new customers via a specific channel or campaign / New customers acquired via the same channel or campaign = CPA.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Hearpreneur

SEPTEMBER 16, 2015

After looking at many extensions, we came up with the word ‘metrics.’ Metrics are defined as a standard of measurement. This might sound stupid, but I simply named my company a combination of my name and my job description: “Micah Fraim, CPA”. But, we felt the word alone was not sufficient. Image Credit: Micah Fraim.

Naming 48

Naming Entrepreneur Haiti Nigeria 48

Aymeric Gaurat-Apelli

JUNE 9, 2010

Raw CPC is not a good enough metric. Parting words There are countless ways to bring targeted and cheap traffic to a website in a timely manner (SEO is a long term strategy). by Aymeric on June 9th, 2010 What does cheap mean? Note that you only get 15% of the traffic you would get on Google (depends on the keywords of course).

Norway 46

Norway South Africa Finland Ruby 46

Aymeric Gaurat-Apelli

JUNE 9, 2010

Raw CPC is not a good enough metric. Parting words There are countless ways to bring targeted and cheap traffic to a website in a timely manner (SEO is a long term strategy). by Aymeric on June 9th, 2010 What does cheap mean? Note that you only get 15% of the traffic you would get on Google (depends on the keywords of course).

Norway 28

Norway South Africa Finland Ruby 28