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Metrics: A double edged sword

The Equity Kicker

Let me start by saying that I’m a massive believer in the power of metrics. However, it’s also true that metrics are not a panacea, with difficulties typically arising when a focus on metrics eclipses the big picture. Over focus on metrics at the expense of meaning, culture and innovation.

Metrics 87
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It's a startup, not a spreadsheet

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, June 5, 2009 It’s a startup, not a spreadsheet Some people, when they start to realize the power of using data to inform their decisions, become obsessed with optimization. Unfortunately, most decisions that confront startups lack a definitive right answer. But this is wrong, too.

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Business ecology and the four customer currencies

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# A successful startup strives for this latter case. Successful startups don’t.

Customer 156
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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

First some AdWords ads: #1 Startup Weekend. But the landing page says “What is Startup Weekend?” 2 Filing by CPA. A metrics company! But I will compensate it with a lesson. I googled “business”, and saw the ad on the left. Clicked on it, and the landing page on the left appeared. Same story here.

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How To Begin Your Startup’s Marketing Even Before Launch

YoungUpstarts

Similarly, there are bases that you need to cover before you actually launch your startup in the market amidst steady competition. In this post we take you through the series of steps that you need to keep in mind before your startup goes live: Invest time studying your competitors. For B2C your metrics are: Signups.

Marketing 133
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How an MBA Degree with a Concentration in Accounting Enhances Your Entrepreneurial Skills

The Startup Magazine

You will learn to identify key financial metrics and use them to make informed decisions that drive business growth. This 100% online program will enable you to get qualified from anywhere and meet guidelines and standards for CPA study. You can explore an online MBA with accounting concentration from William Patterson University.

CPA 158
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Harnessing Digital Marketing Channels for Explosive Business Growth

The Startup Magazine

You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Improve the efficacy of your email marketing by analysing metrics like open and click rates and conversions. Conduct intensive keyword research to focus on the right keywords for your business.

Channel 158