Remove CPA Remove Naming Remove Vesting
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How I Started, Grew & Sold An E-commerce Business For Quarter Million Dollars ($250,000) – Part 2

Entrepreneurs-Journey.com by Yaro Starak

But when you are running a website with over 1,000 different products that change frequently (in size, quantity, branding, name, description, etc), as well as one that demands consistent improvement in process and technology, it is almost impossible to provide an ideal user experience without full time help by your side.

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Do You Have a Hobby or a Business?

Up and Running

You have a vested interest in making sure it works. Pick a name and register with the state. You need a name for your business and it needs an identity. This can be your name, your kids’ names, or something you make up. A business is something that requires more skin in the game. Keep your registration up to date.

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Do You Have a Business or a Hobby?

Up and Running

You have a vested interest in making sure it works. You have a vested interest in making sure it can support your lifestyle, allow you to quit your job and NEVER work for anyone ever again in your life. Pick a name and register with the state. You need a name for your business and it needs an identity. It is a mindset.

Vesting 101
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How to minimize customer acquisition costs

Duct Tape Marketing

Continue treading these waters and you’ll need a life vest. Determine Cost Per Acquisition (CPA): CPA = CPPC multiplied by CR. If it’s “your day”, meaning the restaurant mentions your name, or you fit into some other category (e.g. You congratulate your staff on the sale (keep it going!), Determining your spend.

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Beware The Consultant

infochachkie.com

One startup I joined was very proud that they had been ‘accepted’ as a client by a prestigious Silicon Valley law firm whose name rhymes with a type of pasta (they are lawyers after all, so I have to be careful here…). The firm, (did I mention that the name rhymes with a type of pasta?) John is a CPA and holds an M.B.A.

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