Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? Not every day, but at least do an operational review every two weeks and a strategic review (with recommendation for changes) every month. But show the actual report.

Channel 162

Channel Analytics Campaign Conversion 162

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

This article picks up from that point onward, discussing the challenges we ran into once we went into operation mode, the invaluable lessons that only first-hand experience can teach, the exit strategy which was the $250,000 sale of the website, and finally my overall concluding thoughts on the entire experience.

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

ConversionXL

FEBRUARY 3, 2017

Affiliates can share their learnings with you, which can help you guide other affiliates and in-house operations. PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. CPA / Sub-Affiliate. Affiliates will be more likely to join and less likely to leave if assigned a useful affiliate manager.

Affiliate 48

Affiliate Programming Marketing PPC 48

Startup Professionals Musings

JULY 10, 2015

That’s an especially tough challenge in your first year or two of operation, even if you use every technique known to get traffic flowing. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs. The advertiser sees it as cost per acquisition (CPA) or pay per performance (PPP).

CPA 120

CPA Advertising Revenue PPC 120

crowdSPRING Blog

APRIL 6, 2015

Most small businesses and startups follow some version of this rational approach to operating and marketing a business. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. And fourth? Well fourth is measurement and data analysis.

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

SEPTEMBER 30, 2020

The goal of predictive attribution is to improve the overall CPA/ROAS of the whole marketing mix, not a specific channel or campaign. You don’t look at actual conversions at all (save for when you’re training your model), operating only with predicted conversions and revenue, looking into the future. Fully predictive approach.

Artificial Inteligence 93

Artificial Inteligence Channel eCommerce Mobile 93

Gust

OCTOBER 6, 2011

Whether you need it to actually fund your operations or to hit milestones for investors and other stakeholders, acquisition and CPA are the things that keep most marketing people awake at night. Second – timely, cost-effective customer acquisition is a matter of life-or-death to most startups. It’s almost counter-intuitive.

Acquisition 87

Acquisition Marketing CPA PPC 87