article thumbnail

How to Build an Audience with Social Media Brand Marketing

ConversionXL

They know there’s pay-to-play stuff. This will allow you to generate more awareness and engagement from content you already know resonates with your audience (meaning you’re likely to see a lower CPC and CPA). They know there are affiliate links. They know that the vendor’s blog isn’t objective.

article thumbnail

The Franchise Playbook: Insider Tips for First-Time Buyers

Duct Tape Marketing

entity formation, lending, finding the right CPA, etc. Alex Smereczniak (20:56.122) I'm glad you brought that up because it's one of the reasons we started this is a lot of folks that have gone through, you brokers, other channels don't realize they're being presented only brands that have agreed to pay to play in the background.