Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? From a Venn -diagram.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

SEPTEMBER 5, 2023

For Level 3, you’ll work to identify the impact of all the brand marketing you are doing at a portfolio level. You’ll discover that 4 points of lift from FB, 5 from Hulu, 6 from YT, and 7 from Billboards equals a portfolio level lift of 3 points! I would like to say they are better than no measurement, but they really are not.

Analytics 78

Analytics Marketing Metrics Channel 78

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports. It is painful.

Analytics 60

Analytics Metrics eCommerce PPC 60