Startup Professionals Musings

JANUARY 6, 2011

One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. Until you get a million page-views per month, your revenue will be negligible, and advertisers won’t be interested in your site. Now back to the revenue realities.

Advertising 225

Advertising CPA Startup PPC 225

Startup Professionals Musings

OCTOBER 3, 2010

For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA). If you do all these things right by displaying other people’s ads on your website or blog, you will make money from advertising – like Google and Facebook, who offer services for free, and still make millions in revenue.

Search 225

Search Engineer SEM Widget 225

ConversionXL

FEBRUARY 3, 2017

Carefully analyze your customer and revenue data. For example, if Jim generates $5,000 in revenue this month, you will offer him a $500 spot bonus. PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. CPA / Sub-Affiliate. Email Marketing – 37.85%. Email Marketing. Mobile App.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Here are some stats: With their regular ad spend being quite high, their retargeting added an additional 15% in revenue. Wanna know how they did it?

Campaign 48

Campaign PPC Audience eCommerce 48

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. SEO & PPC, Because You Should! Affiliates!

Analytics 60

Analytics Metrics eCommerce PPC 60

Startup Professionals Musings

JULY 10, 2015

One of the most popular and least successful models I see in new business plans for startups is the so-called Facebook model, providing free services to users while collecting revenue from ads to offset costs and grow the business. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs.

CPA 120

CPA Advertising Revenue PPC 120

searchengineland.com

MAY 30, 2012

For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs. Looking downstream for differences in conversions in the creative. Question 2. “In Question 3.

SEO 54

SEO SEM Social Media Search 54

crowdSPRING Blog

APRIL 6, 2015

The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value. Why, you ask? Life Time Value. Conversion Rate. How many buy something?

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

SEPTEMBER 30, 2020

An accurately trained model on thousands of customer journeys can predict the probability to buy in the next 7 days (as well as revenue) effectively. This way, during the first session initiated by the Google ad click, the model predicts some non-zero value of possible future revenue—even if the user doesn’t convert right away.

Artificial Inteligence 93

Artificial Inteligence Channel eCommerce Mobile 93

ConversionXL

OCTOBER 30, 2021

Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. Campaign Monitor research shows that segmented and personalized emails increase revenue by as much as 760%. Cost per acquisition (CPA). Lifetime value (LTV).

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 12, 2017

No, the first 2% is more valuable in terms of revenue. E.g. Message match / headline match from PPC ad to landing page. Create a revenue forecast before you even run the experiment. You need to track the right revenue goals. Conversion rate is a ratio and ratios are a huge problem. 10K / 1M = 1%. Are both created equal?

San Antonio 86

San Antonio Metrics B2B Analytics 86