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Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. CPA / Sub-Affiliate. Some people confuse affiliate marketing with referral marketing. Email Marketing – 37.85%. Mobile App.
For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. And for those that will copy this as your process – if you find a person who can actually make it through this gauntlet don’t insult them by offering them a $35k salary. . Question 2. “In
Expect your model to evolve: Once you have full-month data, you can add a day-of-the-month correlation, which might be relevant for ecommerce because people receive—and spend—their salaries on specific days. The goal of predictive attribution is to improve the overall CPA/ROAS of the whole marketing mix, not a specific channel or campaign.
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