Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? You may be getting a lot of conversions, but the CPA can kill you. Notice above I only have two CPA values. It is not possible to force people down that path!

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Which social media post was this link a part of? Which email campaign was this link in?

Analytics 118

Analytics Campaign Email Channel 118

The Startup Magazine

SEPTEMBER 12, 2023

Increase your site’s credibility and traffic by using off-site search engine optimisation strategies like link building and social media sharing. Pay-Per-Click Advertising (PPC) Pay-per-click (PPC) advertising ensures that your message reaches the right people. You can buy SEO Packages to boost your business.

Channel 158

Channel Social Media Marketing PPC 158

searchengineland.com

MAY 30, 2012

Social Media. What is Social Media Marketing. Social Media Columns. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. How To: Social Media Marketing. Enterprise Social Media Management Software.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

FEBRUARY 3, 2017

Social Media – 60.16%. PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. If you’re running PPC campaigns, for example it might be counterproductive for your affiliates to run them as well because you risk having them compete with you for rank. CPA / Sub-Affiliate.

Affiliate 48

Affiliate Programming Marketing PPC 48

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 2: Social media surveys. Social media surveys easily give fairly reliable quantitative data from actual people.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Generating awareness through PPC. Social media, on the other hand, are browsing channels. Generating awareness through SEO.

Customer 140

Customer Marketing Social Media CPA 140