Remove CPA Remove Product Remove SEM Remove Syndication
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Cost per action (CPA).

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Tracking and performance reporting.

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