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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Matt was one of my inspirations behind Launchpad LA (yes, we’re going to have a program in 2011 – news very, very soon). I figured if Matt was on the verge of bankruptcy and one mentor changed his trajectory, what if we had a formalized, community-wide program? He wanted to see all the data himself.

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The Latest Questions Small Businesses Are Asking

Up and Running

Do I need to hire a Certified Public Accountant (CPA) for my small business? A Certified Public Accountant (CPA) is a state licensed professional who offers various accounting, auditing, tax, financial analysis, business valuation and consulting services. As a licensed professional, a CPA has to adhere to a code of professional ethics.

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Why Employer-Sponsored Health Insurance Is A Thing Of The Past And What You Should Do About It

YoungUpstarts

Making this switch will allow companies and employees to save up to $12,000 per employee per year, while offering a better employee health benefit program for recruiting and retention purposes. If you’re a trusted adviser (CPA, attorney, tax professional)…. And the sooner, the better. Cancel your group insurance.

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The Startup Guide to Affordable Accountancy

The Startup Magazine

While hiring a CPA may be quite costly for a startup that is yet to establish a footing in the business world, it does have its own benefits. Needless to say, you don’t need to hire a CPA for his or her accounting services on day one. Sometimes, your business may be growing but you don’t have enough resources to hire a CPA.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

Set up loyalty programs to reward customers. Loyalty programs are a way to get customers to buy again. Create a referral program that encourages recommendations. A referral program can provide you with a steady stream of leads by actively rewarding customers for recommending you. Cost per acquisition (CPA).

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PPC Automation: Is the Future of Paid Search Already Here?

ConversionXL

Google has made rapid improvements to their automated bidding strategies, like Max Conversions and Target CPA. Note: To declare a winner, track Cost per Acquisition (CPA), not click-through-rate. They’re currently programmed to spit out the SKAG.) I’ve seen some wins with this that I’ll talk about later.)

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Vital Tips For Small Businesses And Entrepreneurs During Covid-19  

YoungUpstarts

The Small Business Paycheck Protection Program provides small businesses with funds to pay up to eight weeks of payroll costs including benefits. The great news about this program is that the loan will be forgiven if it’s used in this manner, so if you’ve already let your employees go, you can bring them back and pay them using this money.