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PPC Automation: Is the Future of Paid Search Already Here?

ConversionXL

Google dominates the search market, with about two-thirds market share ( roughly 90% if you include image and YouTube searches). So, if you’re looking for new business and easy scalability, the search network is one of your quickest routes. I’ll break this down into four major strategies within a search account: Bidding.

PPC 117
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Remote Tax Prep vs. Traditional Tax Services: Which One is Right for You?

The Startup Magazine

Traditional Tax Services Traditional tax services often involve hiring a Certified Public Accountant (CPA) or tax professional. Even if you have unique sources of income, such as dividends or capital gains from selling assets, a CPA can guide you correctly. These experts sit down with you, face-to-face, to go through your taxes.

CPA 158
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

Search 385
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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

I was playing with thesaurus.com and cross-referencing anything I liked the sound of against what showed up in a google search results. When we started the company, I didn’t want it to be called “Grunden & Hale” as is the standard for CPA firms because I envisioned the firm becoming much larger than just me and Adam.

Naming 157
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really.

Channel 162
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The Latest Questions Small Businesses Are Asking

Up and Running

Do I need to hire a Certified Public Accountant (CPA) for my small business? A Certified Public Accountant (CPA) is a state licensed professional who offers various accounting, auditing, tax, financial analysis, business valuation and consulting services. As a licensed professional, a CPA has to adhere to a code of professional ethics.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. Cost per acquisition (CPA). Easy to Use.

Customer 140