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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Think beyond Facebook for social media.

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The Latest Questions Small Businesses Are Asking

Up and Running

Listen with an open mind to employees, suppliers, customers, the media and members of the community. What is being said about the company in public, on social media and in the hallways of the business? Do I need to hire a Certified Public Accountant (CPA) for my small business? Are sales growing or shrinking?

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

It goes without saying, this is exactly how I would prove causality if I was running social media campaigns on Twitter, Ren Ren or vKontakte. 6: Closing Thoughts: Two Crazy Social Media Lessons. It is what you are asked to hunt for at every turn by Facebook and Social Media Gurus. Facebook Sponsored Stories.

Metrics 165
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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

These two social platforms (eschew others at this point) allow you to learn how to earn attention in two different form factors. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. Focus on optimizing your Cost per Acquisition (CPA). Entertain Me 2. Inform Me. Inform Me.

Analytics 165
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). You may be getting a lot of conversions, but the CPA can kill you. Notice above I only have two CPA values. You do too. #3.

Channel 162
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How To Close The Books on Your Startup

mashable.com

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. The first step is to get to a CPA or attorney with strong TAX background to avoid a minefield. I know…having been a CPA for thirty years.

LLC 68
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Monetizing Social Networks: The Four Dominant Business Models and How You Should Implement Them in 2010

venturedig.com

The business models within the social media realm are much different than traditional businesses. In social networking, they’re ever-changing, backed by eye-opening revenue and have very little documentation. The two major forms of this are CPC (cost per click) and CPA (cost per action or acquisition).