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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. If you need money to even hire a developer [means you cannot even excite one person to put in some sweat equity – not a good sign about your ability to motivate people.]. He wanted to see all the data himself.

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‘Dear Abby’ Style Advice to Real Entrepreneurs

Startup Professionals Musings

I am retired but formerly have been a marketing director and involved in CPA financial services. I would like my sweat equity and existing IP to be the risk that I incur without also risking an asset that could easily represent the majority of my total assets. Where to start for funding and does a business plan differ?

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Beware The Consultant

infochachkie.com

John is a CPA and holds an M.B.A. Very interesting article, at my Firm we share many of your insights, starting by performance based compensation (often linked to sweat equity). from the Wharton School. He is a member of the University of California at Santa Barbaras Faculty where he teaches several entrepreneurial courses.

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