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o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. If you need money to even hire a developer [means you cannot even excite one person to put in some sweatequity – not a good sign about your ability to motivate people.]. He wanted to see all the data himself.
I am retired but formerly have been a marketing director and involved in CPA financial services. I would like my sweatequity and existing IP to be the risk that I incur without also risking an asset that could easily represent the majority of my total assets. Where to start for funding and does a business plan differ?
John is a CPA and holds an M.B.A. Very interesting article, at my Firm we share many of your insights, starting by performance based compensation (often linked to sweatequity). from the Wharton School. He is a member of the University of California at Santa Barbaras Faculty where he teaches several entrepreneurial courses.
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