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If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA).
If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA).
If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA).
However, just because you can produce 200 widgets per minute doesn’t mean you should always produce 200 widgets per minute. Get help from advisory professionals (accountant, CFP, CPA, banker, lawyer, etc.). To do this, you need to: Think of your business as a team effort rather than an individual one. Conclusion.
Simply knowing that if you don’t make another widget, you won’t be able to pay your electricity bill, could tip the scales. A CPA is equally important, and will help address tax considerations and preparation. Are you ready to grapple with the difference between doing something for fun and doing it as a business?
The two major forms of this are CPC (cost per click) and CPA (cost per action or acquisition). With Banner Ads, specifically CPA-based ads, I believe it’s only a matter of time before the revenue stream becomes less dominant. Allocate about 20% of of your ad space to CPA-based Ad Networks. All additions are welcomed.
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