Cram Down Entrepreneur Marketing 
Startup Professionals Musings
JUNE 2, 2013
How do you as an entrepreneur with a new idea get to be one of those choices? That means there are far more entrepreneurs looking for money than there are investors, and entrepreneur entitlement is not a realistic expectation. Angels expect at least a working prototype and a hint of market acceptance (traction) before investing.
Startup Professionals Musings
MARCH 22, 2020
In their passion to succeed, too many entrepreneurs treat friends and family investments as “low-hanging” fruit, only to find out later, after a stumble, that the pain of lost relationships is greater than the loss of their beloved startup. In the interim, there is no market for the shares, and no dividends or interest.
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Both Sides of the Table
APRIL 20, 2011
He also says it is important to be able to participate in follow on rounds so as not to get “crammed down”. The Exchange Fund – This allows the entrepreneurs to diversify their founders stock into other portfolio companies stock. Office Hours – Two or three partners post a sign-up sheet to meet with entrepreneurs.
Steve Blank
NOVEMBER 2, 2009
In times when venture capital is hard to get, investors extract high costs for failure (down-rounds, cram downs , new management teams, shut down the company.) Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.)
Both Sides of the Table
MAY 5, 2013
a) doing what is effectively a down round preemptively when I don’t have to, by underpricing my current round in this market vs. b) accepting the market price along with some risk of taking a down round in the future, if I don’t hit my milestones, why would I ever choose b)?” We know that.
Startup Professionals Musings
OCTOBER 10, 2014
In their passion to succeed, too many entrepreneurs treat friends and family investments as “low-hanging” fruit, only to find out later, after a stumble, that the pain of lost relationships is greater than the loss of their beloved startup. In the interim, there is no market for the shares, and no dividends or interest.
Startup Professionals Musings
MARCH 9, 2018
In their passion to succeed, too many entrepreneurs treat friends and family investments as “low-hanging” fruit, only to find out later, after a stumble, that the pain of lost relationships is greater than the loss of their beloved startup. In the interim, there is no market for the shares, and no dividends or interest.
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