Cram Down Management Marketing 
Startup Professionals Musings
MARCH 22, 2020
Cohen and John Kador, in their classic book “ What Every Angel Investor Wants You to Know ,” includes these great points of practical advice on this subject: Manage expectations before the fact. In the interim, there is no market for the shares, and no dividends or interest. Tie payments to your product or service revenue.
Startup Professionals Musings
JUNE 2, 2013
I like the work just published by Bob Rice in “ The Alternative Answer ,” which does a great job of summarizing the investment universe, starting with the “conventional” stocks, bonds, and real estate, but moving on through more esoteric alternatives, including hedge funds, private equity, real assets, managed futures, and finally venture funding.
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Both Sides of the Table
APRIL 20, 2011
He also says it is important to be able to participate in follow on rounds so as not to get “crammed down”. They did not take salaries during the first two years and invested more money in the firm than they received from management fees. Then they consider if it is a big enough market. Investor Involvement.
Both Sides of the Table
MAY 5, 2013
a) doing what is effectively a down round preemptively when I don’t have to, by underpricing my current round in this market vs. b) accepting the market price along with some risk of taking a down round in the future, if I don’t hit my milestones, why would I ever choose b)?” ” Damaging psychology.
Steve Blank
NOVEMBER 2, 2009
In times when venture capital is hard to get, investors extract high costs for failure (down-rounds, cram downs , new management teams, shut down the company.) Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.)
Startup Professionals Musings
MARCH 9, 2018
Cohen and John Kador, in their classic book “ What Every Angel Investor Wants You to Know ,” includes these great points of practical advice on this subject: Manage expectations before the fact. In the interim, there is no market for the shares, and no dividends or interest. Tie payments to your product or service revenue.
Startup Professionals Musings
OCTOBER 10, 2014
Cohen and John Kador, in their recent book “ What Every Angel Investor Wants You to Know ,” includes these best points of practical advice I’ve seen recently on this subject: Manage expectations before the fact. In the interim, there is no market for the shares, and no dividends or interest.
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