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If you are in Croatia, you might not have very good CI data for your country (you'll have to make do with relaxing on your world-class beaches that are the envy of the world!). Getty is the fourth green line. And these reports are so often clustered at the top with 152 variations of the brand names. Similar reasons.
What's in a name? Ex: The average mobile traffic for newspapers in Croatia is 88%, but our Croatian newspaper only gets 18%. Train your organization that if we call something a KPI, it is the most important thing for everyone, obsess about it, trend it, segment is, custom report it, basically just shy of making love to it.
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