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The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
If you don’t yet have a team yet, list the roles you need to hire for. Also, make a bullet list of the marketing activities that will drive customers to your door. If you don’t yet have a team yet, list the roles you need to hire for. Step 3: Brand and differentiate yourself. The business model. Start as soon as possible.
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
Each has its own iterative process: customerdevelopment and agile development respectively. As the CTO/VP Engineering, I was the worst offender. In a customer problem pivot, we try to solve a different problem for the same customer segment. Thats why its so essential to have a co-equal problem team.
Smart teams understand quickly that all three skills are essential - if you can't recognize the need, you won't be able to hire for it or value it. are just emerging for business people (customerdevelopment, business model generation,). Colin Hayhurst , CTO co-founder then CEO of start-up b.
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