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Lessons Learned by Eric Ries Tuesday, September 30, 2008 What does a startup CTO actually do? Often times, it seems like people are thinking its synonymous with "that guy who gets paid to sit in the corner and think technical deep thoughts" or "that guy who gets to swoop in a rearrange my project at the last minute on a whim."
Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customerdevelopment methodology.
The most common ones I see and salute are CEO, CFO, and CTO. A few other credible ones would include Chairman of the Board (COB), Chief Operating Officer (COO) and Chief Marketing Officer (CMO). Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.
The most common ones I see and salute are CEO, CFO, and CTO. A few other credible ones would include Chairman of the Board (COB), Chief Operating Officer (COO) and Chief Marketing Officer (CMO). Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.
The most common ones I see and salute are CEO, CFO, and CTO. A few other credible ones would include Chairman of the Board (COB), Chief Operating Officer (COO) and Chief Marketing Officer (CMO). Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.
The most common ones I see and salute are CEO, CFO, and CTO. A few other credible ones would include Chairman of the Board (COB), Chief Operating Officer (COO) and Chief Marketing Officer (CMO). Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.
The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See CustomerDevelopment Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the CustomerDevelopment process.
It was the best of times, it was the worst of times Ardent would be my third technology company as a VP of Marketing (Convergent Technologies and MIPS Computers were the other two.) I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.” It would be the company where I actually earned the title.
Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Eric, I landed upon your blog when I was searching for the path to CTO a couple of months back and I have been a frequent to the site since then. Your "startup-lessons-learned" are very valuable.
And we cant hire new engineers any faster, because you cant be interviewing and debugging and fixing all at the same time! Even if, in a previous life, you were a world expert in some functional specialty, like in-depth market research or scalable systems design, the compressed timeline of a startup makes it irrelevant.
In the early fall of 2009, as kaChing prepared for its marketplace launch, the management team showed the app—which included real timemarket data, SEC-grade accounting, analytics, compliance and customer management tools—to a number of investment pros to get feedback and endorsements. Which is a nice story.
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customerdevelopment process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Check your assumptions, what went wrong?
As the (very junior) product marketing manager I got a call from our local salesman that someone at Apple wanted more technical information than just the spec sheets about our new (not yet shipping) chip. Your board nods sagely at your target customer list. Market Type But most startups aren’t in existing markets.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
As Eric said, “at IMVU, ‘release’ is a marketing term&#. For people we hired from larger companies especially, this was challenging. where an initial bad impression affects a significantly larger percentage of potential customers. Third, they evolved ways to selectively expose functionality to sets of users.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Joel is focused on the fact that in many environments, programmers are considered "just the hired help" akin to manual labor, and not treated properly. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Do programmers have quiet working conditions? Seth Godin: How often should you publish?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
This is a good sign for you! :) I subscribed because I was inspired by the O'Reilly video, and feel I want to go deeper into the customerdevelopment field. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? So why you? 4) I would like to see more of what I've seen.
This is what brand marketers and consumer packaged goods companies have been studying and refining for years: how to win the battle in your mind before you ever set foot in the store. If your site is consistently ranked #1 for a given search term, you can make it very hard for someone else to compete for new customers. Sound familiar?
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
So one of the first things we did was to hire an Oracle expert and get to work. You can turn your entire application infrastructure investment into a pay-as-you-go variable cost, and bring new products to market at speeds an order of magnitude faster than just 10 years ago. 1 comments: flixsterwidgettest said. yeah, its awesome.
Heres my favorite part: If youve got a team, part of the team should obsess about the backlist, honing it, editing it and promoting it, while the rest work to generate (as opposed to promote) the frontlist. The opportunity isnt to give into temptation and figure out how to recklessly and expensively market the frontlist.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
For readers concerned about the chasm, I recommend reading Seth Godin's thoughts on "Being remarkable" and finding a unique edge/twist for your products and marketing (edgecraft). The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Seth Godin: How often should you publish?
The beauty is that this leads nicely to split-testing and also measuring customer (user) satisfaction (engagement) and predictions. Doing so will both make our product better for our current customer, and provide compelling, statistical evidence of its effectiveness when it comes to marketing. Very exciting.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
A description of the problem you’re solving for your customers, and your solution to the problem, which is usually your product or service. A description of your target market or the different market segments you’re targeting. Also, make a bullet list of the marketing activities that will drive customers to your door.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
The short answer was no and whilst many of the businesses present had a large technology component to their company, with customdeveloped software etc they could not present themselves as a tech company. It seems like everyone around us is constantly shopping, ordering and hiring services they find online or in town.
Whilst the average tech entrepreneur may lack some of the more business relationship, networking, and sales/marketing skills – they still need to have an entrepreneurial mindset, understand financial models, market factors, and how the business ultimately makes money. Tuesday, August 17, 2010 e.p.c.
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aka: An Open Letter to the Next Big Social Network) - 500 Hats , November 1, 2010 I've held off writing this post for a long time, because I couldn't quite get my head around all the issues. Call it facts for hire. It would be a bit like the hired gun in the old west, but more suited for today’s times. What went wrong?
August was a slow month in terms of traffic and I was away for a lot of the month, but there were some really great posts at the intersection of startups, technology, product and being a Startup CTO. A Smart Bear: Startups and Marketing for Geeks , August 9, 2010 This is Part 3 of the series: 5 lessons from 150 startup pitches.?
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
Each has its own iterative process: customerdevelopment and agile development respectively. As Steve writes in the Four Steps to the Epiphany , we always seek to find a market for the product as currently specified , not conduct a focus group to tell us what the spec should be. My question to you: 1.
The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Waves of technology platforms The lean startup CustomerDevelopment Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas. No departments The Five Whys for Startups (for Harvard Business R.
Find Questions, Topics and People Add Question Add Question Team Configuration 500 Startups Guerilla Marketing Organizations Entrepreneurship Startup Founders & Entrepreneurs Startups Startup Incubators and Seed Programs Seedcamp Y Combinator TechStars Lean Startups What is the perfect startup team? They are many more examples.
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