Case Study: kaChing, Anatomy of a Pivot
Startup Lessons Learned
JULY 28, 2010
It’s common, perhaps the norm, for startups to pivot like that—to discover that a product is catching on in unintended ways worth pursuing. Yet there’s a lot of mystery around pivots, and entrepreneurs ask all the time how you know it’s time to commit to a new direction. Which is a nice story.
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