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The Audacious Plan to Make Electricity as Easy as WiFi

Both Sides of the Table

Meredith came to see me along with the CTO Marc Berte. They demoed the electricity transfer with a physical device that looked like something that would never be allowed on an airplane. I seldom hire patent attorneys during due diligence but this was too important. We hired OSHA regulatory lawyers.

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The Case for Optimism and Risk at Startups

Both Sides of the Table

uBeam’s tech does work and I have safely seen it demo’d in the real life many times. I told her that I believed America’s best asset – driven initially from software innovation mindset in the San Francisco Bay Area and media innovation driven from Los Angeles – was our willingness to accept failure.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Here’s an example of how Nightwatch uses Asana to organize distribution: The color-coded initials in the right-hand column correspond to different members of the marketing team, so everyone knows their role. Marketing software. Think about your playbook from the perspective of a new hire. Usage policies. Automated replies.

Campaign 149
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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Code To make split-testing pervasive, it has to be incredibly easy. The only change you have to get used to as you start to code in this style, is to wrap your changes in a simple one-line condition. Now, it may be that these code examples have scared off our non-technical friends. October 4, 2008 10:33 AM Amitt Mahajan said.

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The Hitchhiker’s Guide to the Boston Tech Community, Sept 2011

Rob Go

Large Tech Meetups: Web Innovators Group : Quarterly Demo-Style meetup in Cambridge draws over 1000 members of the startup community each time. link] – Not a meetup, but a great mentorship program started by serial CTO Sean Lindsay. Applications due Nov 20 th ! Extension Engine - Software engineering and design.

Boston 56
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Product-Led Growth (PLG) For Startups

Mucker Lab

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Product 78
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Women 2.0 Pitch Night…batter swing!

Sophia Perl of Wisdom

For example, “I have over 10 years of software experience in this space, how do you plan to have a strong barrier to entry in this crowded space?&#. What key hires do you need? The business model for residential solar panel company: contract with customer, local rebates, and tax benefits.