CTO Hire Founder SEM 
Startup Lessons Learned
SEPTEMBER 30, 2008
Lessons Learned by Eric Ries Tuesday, September 30, 2008 What does a startup CTO actually do? Often times, it seems like people are thinking its synonymous with "that guy who gets paid to sit in the corner and think technical deep thoughts" or "that guy who gets to swoop in a rearrange my project at the last minute on a whim."
Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.
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Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. One last thought.
Startup Lessons Learned
SEPTEMBER 15, 2008
Mark Montgomery Founder Kyield Initium VC September 12, 2009 4:21 AM Mark Montgomery said. Eric -- I was very impressed by your two part video series, which rarely occurs these days. Otherwise it's a great idea. You've done an excellent job refining the process and message. How to listen to customers, and not just the loud.
Startup Lessons Learned
SEPTEMBER 7, 2008
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? How to listen to customers, and not just the loud.
Startup Lessons Learned
SEPTEMBER 2, 2008
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? How to listen to customers, and not just the loud.
Startup Lessons Learned
SEPTEMBER 15, 2008
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. It was actually my co-founder Will Harvey who taught me to present this data in the simple format weve discussed in this post. No departments The Five Whys for Startups (for Harvard Business R.
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