How to Create a Marketing Playbook for Consistent Campaigns
ConversionXL
JUNE 16, 2022
Zendesk offers tech industry people a concise description of how Zendesk can benefit their company. Think about your playbook from the perspective of a new hire. Your primary audience is the Chief Technology Officer (CTO) who has the spending power to buy your product. Lay out the key challenges and expected results.
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