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Startup Lessons Learned
SEPTEMBER 18, 2008
For companies in the early-adopter phase, you can play "the earlyvangelist game" whenever a customer turns out to be too mainstream for your product. Pick a similar product that they do use, and ask them "who was the first person you know who started using [social networking, mobile phones, plasma TV, instant messaging.]?
Startup Lessons Learned
SEPTEMBER 18, 2008
For a lot of brands, their iPhone products will run into the line-extension trap (see The 22 Immutable Laws of Marketing ). So there is an opportunity to build new brands with attributes like "the most amazing mobile apps" but I think building a company around that strategy means really thinking through how to do it.
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