CTO Hire Mobile SEM Washington 
Startup Lessons Learned
SEPTEMBER 18, 2008
Pick a similar product that they do use, and ask them "who was the first person you know who started using [social networking, mobile phones, plasma TV, instant messaging.]? Like gmlk, I usually subscribe the first time I find something useful. can I talk to them?" More of the same. How to listen to customers, and not just the loud.
Startup Lessons Learned
SEPTEMBER 18, 2008
If you sell an online service that solves a defined problem, you can compete in SEO or SEM. So there is an opportunity to build new brands with attributes like "the most amazing mobile apps" but I think building a company around that strategy means really thinking through how to do it. Blake, thanks for the comment! Which app is yours?
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