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Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. Some startups have really long salescycles.
Hiring Has Changed: Before the press was a way of generating interest for hiring. Startups instead are identifying early adopting communities in their specific niches and going after them outside of corporate-based PR. Word of mouth spreads faster and salescycles are shorter. What’s changed?
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