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For example, one angel investor reportedly invested in several hundred socialnetworking ventures employing this philosophy. SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.
Pick a similar product that they do use, and ask them "who was the first person you know who started using [socialnetworking, mobile phones, plasma TV, instant messaging.]? Like gmlk, I usually subscribe the first time I find something useful. can I talk to them?" More of the same.
This was 2004, and we had never even heard of MySpace, let alone had any understanding of socialnetworking. It required hearing customers say it over and over again for us to take a serious look, and eventually to realize that socialnetworking was core to our business. But the early customers all compared it to MySpace.
If you sell an online service that solves a defined problem, you can compete in SEO or SEM. This can even vary by category, as people apply different criteria to games vs. utilities vs. socialnetworking apps. In other markets, he who controls the directory has the power, like Download.com in the world of windows shareware.
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