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How a Buyer (or User) Persona Can Improve Your Business

Up and Running

This article is part of our Business Startup Guide , a curated list of our articles that will get you up and running in no time! It’s much easier to develop a product and design marketing content and campaigns when you know exactly who the customer is and how they will react to different kinds of marketing. Don’t be generic.

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HOW TO: Build an App for Your Small Business

mashable.com

Also make sure that you’re communicating well with any web developers or designers you hire. Have appropriate expectations, listen to the professionals in your employ and don’t micro-manage a design or development project. Let developers develop, designers design and you - do your own business.

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How to Out Amazon, Amazon

Both Sides of the Table

better than anybody we had spoke with and she had the marketing chops to know how to communicate this to her market once she designed & built her products. and a differentiated feel in terms of fabric, design, sustainability, etc. Ariel understood her customer?—?the the modern buyer of home products?—?better

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114 Entrepreneurs On 1 Train For 8 Hours Pitching Ideas

ReadWriteStart

That's exactly the challenge posed by Geeks on a Train , a veritable Nerd Express from Portland, Ore., The final headcount was a raucous, adventuresome 100+ founders, investors, entrepreneurs, bloggers, developers and designers. to Vancouver, where passengers "rethink business" among like-minded entrepreneurs and investors.

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114 Entrepreneurs On 1 Train For 8 Hours Pitching Ideas

ReadWriteStart

That's exactly the challenge posed by Geeks on a Train , a veritable Nerd Express from Portland, Ore., The final headcount was a raucous, adventuresome 100+ founders, investors, entrepreneurs, bloggers, developers and designers. to Vancouver, where passengers will "rethink business" among like-minded entrepreneurs and investors.

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114 Entrepreneurs On 1 Train For 8 Hours Pitching Ideas

ReadWriteStart

That’s exactly the challenge posed by Geeks on a Train , a veritable Nerd Express from Portland, Ore., The final headcount was a raucous, adventuresome 100+ founders, investors, entrepreneurs, bloggers, developers and designers.

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Money-Making Subscription Services (That You Can Start Too!)

Up and Running

Nicely Noted —a beautifully curated monthly stationary box. I’m a big fan of IPAs (I live in Portland, Oregon, after all), and so the IPA Beer of the Month Club would be a subscription service right up my alley. Canva —free design program (great for creating logos, social media graphics, and more). Do you love animals?