Up and Running

JANUARY 3, 2019

This article is part of our Business Startup Guide , a curated list of our articles that will get you up and running in no time! Buyer” and “user” personas are very similar, but the labels do help to differentiate the kind of persona you are creating. For many businesses, buyers and users are the same person. Don’t be generic.

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Software Review Product Development Portland Software 130

Both Sides of the Table

FEBRUARY 28, 2018

and a differentiated feel in terms of fabric, design, sustainability, etc. Curation There are really multiple forms of “curation” that I think can build sustainable differentiation in products vs. the retailer that is selling them. but what if you need to do product discovery? Not so much.

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Curation Los Angeles Differentiation Channel 296

Duct Tape Marketing

MAY 9, 2017

They’re pulling in the list of human curated list of successful local businesses and showing those right in the knowledge panel. John: On this front, but hopefully — I was just — you’re in Portland right? David: I know it feels like it. David: I am yeah. David: Oh yeah.

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Search Technical Review SEO Small Business 46