Curation Differentiation Vertical 
VC Cafe
MARCH 1, 2024
Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica. Verticalized Video Understanding – machine interpreted video. It’s time to build!
abovethecrowd.com
FEBRUARY 27, 2019
In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay. While the company is not primarily a marketplace, each order is hand-curated by a work-at-home “stylist” who works part-time on their own schedule from the comfort of their own home.
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A Smart Bear: Startups and Marketing for Geeks
OCTOBER 24, 2011
How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). If you can’t get people to take it for free, even if it is early stage, then I think that’s a bad indication that you still don’t have enough differentiators from those other three. That’s easy, that’s super easy.
Both Sides of the Table
APRIL 23, 2011
He is starting to see this occur in sites that are verticalizing content. It has become a short form premium destination that is verticalizing content in category channels. They aggregate other people’s content and curate it into categories. He does think there are opportunities in vertical search. 37:00-40:30).
Austin Startup
NOVEMBER 19, 2017
My suggestion to you as a prospective mentor is to align yourself with a program where there is some thoughtful curation of the matchmaking process that adds needed bias in favor of the best possible pairings. Dreamit is to me a shining example of this vertical approach.
Both Sides of the Table
JUNE 18, 2010
The strategy of GigaOm and where they differentiate in the market. Preliminary details: Social e-commerce site, based around celebrity and influencer-curated recommendations. Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; first vertical to launch by 2010 Holiday Season.
Duct Tape Marketing
DECEMBER 20, 2022
TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. So those are kind of probably the two biggest differentiators. Whereas the feed posts tend to be heavily curated. Jenn Herman (04:24): I mean, in general, Instagram still has other means of communicating. So you've got more variety of content.
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