Duct Tape Marketing

JULY 18, 2011

You must understand and create content for the most important keyword phrases for your industry, the essential themes of education in your business, and your company’s core points of differentiation. Filtering and aggregating content produced by others is not only a great service, it’s a great differentiator.

Technical Review 78

Technical Review Alaska RSS Audio 78

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. His book titled From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth. That's the thing.

Community 68

Community Kuwait Cofounder Bootstrapping 68

Duct Tape Marketing

JUNE 5, 2012

Most offers are for an ebook or white paper. ” Use content to differentiate. I thought I would share our conversation because I hear this very same line of thinking often. Bob: The main problem I have is that we are home remodelers. We don’t have an online product and we aren’t writers.

Curation 71

Curation Differentiation Conversion Small Business 71

Duct Tape Marketing

APRIL 5, 2017

Hey Joe, I need you to write a white paper. And the reason for that is everyone’s already curating the content. So that resourcefulness and taking some of the tips we talked about today, that’s what can really differentiate you, regardless of what your company sells or does. I think a lot of people are.

Email 47

Email Search Engineer Curation 47