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Actually, it was originally called “Jerry and David’s Guide to the World Wide Web&# (true story) – it was basically a way for newbies to find information that had been curated by experts. They had a lock on “distribution&# and were named AOL, Yahoo!, That’s why it was called “socialbookmarking.&#.
I use this socialbookmarking tool to keep a record of useful websites. I’ve thought about using a tool to increase distribution/viewership of my past blog posts by drip marketing them, but haven’t signed up yet. I recommend Grapevine6 , which curates relevant online content, for which I’m a reseller.”
The press release still performs a very valuable function in the online world that requires the constant care, feeding and gathering of keyword rich content, social signals and links. Publishing a consistent stream of press releases as a tool to announce and distribute news is a proven lead generation tactic right now. Distribute.
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