Startup Professionals Musings

MAY 30, 2021

Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces. It also shows how such a website can scale by adding new cities.

Finder 361

Finder Startup Curation Seattle 361

Occam's Razor

JUNE 11, 2014

Yes these brands have YouTube channels and every once in a while they throw up a viral video and everyone oohs and aahs. Solving for short-term virality is not a sustainable strategy. And now I go from hundreds of videos to an absolutely delightful curate set of guaranteed to be helpful videos. Follow-on views. Subscribers.

Design 151

Design Software Review Technical Review Mobile 151

Startup Professionals Musings

SEPTEMBER 20, 2013

Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces. It also shows how such a website can scale by adding new cities.

Finder 210

Finder Curation Seattle Community 210