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The company has socialmedia momentum, and its wool supply chain and production processes could be expanded to adjacent products. While Amazon may be “the everything store,” one area for improvement is curation, as it can somtimes be difficult to find specific products or trust in the quality of new brands.
Dolly Chugh: Yeah, well, what I do in this book is curate research from social psychology, as well as social sciences more broadly, some of which is mine, but a lot of which is coming from a whole bunch of different other people, as well. That professor was randomly assigned a student, who sent them one of these emails.
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