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For example, I type in for "trip to Hawaii" (not an esoteric destination) into Google. Yes these brands have YouTube channels and every once in a while they throw up a viral video and everyone oohs and aahs. Solving for short-term virality is not a sustainable strategy. I click on an organic listing for Travelocity.
In the time since our conversation, data and science have shown again and again that wearing masks is an incredibly effective, low-cost and simple way to prevent viral spread. So my Twitter feed is fairly carefully curated. So yeah, I was kind of like a curator and kind of an organizer, I guess. That might be interesting.
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