Duct Tape Marketing

JUNE 9, 2017

A good social automation tool like DrumUp can help manage multiple social accounts , and reach and convert more of your target audience. You can also curate content related to your industry, catch influencer attention with #tags and @mentions, and reach a wider audience on social. GetResponse.

Conversion 69

Conversion Marketing Social Media Lead Generation 69

Duct Tape Marketing

FEBRUARY 19, 2014

I’ve long felt that the blending of advertising, referrals and public relations (what I’ve always called earned media) is the recipe for effective lead generation. Either way, it must be an essential leg of your lead generation efforts, and here’s why. Your social networking activity is about creating earned media.

Media 72

Media PR Marketing Lead Generation 72

Duct Tape Marketing

APRIL 28, 2017

5 Powerful Use Cases for Social Advocacy & How You Can Get Started written by Guest Post read more at Duct Tape Marketing. As a consequence, the social network has reduced the organic reach of commercial content, to protect its users’ interests. Lead generation & sales. Improved talent acquisition.

Social Network 59

Social Network Distribution Curation Social Media 59

Duct Tape Marketing

OCTOBER 9, 2018

Combined with the text below you should have a pretty good feel for how to use LinkedIn to generate sales conversations. LinkedIn is the oldest social network. Everyone seems to be on it, but no one seems to know quite how to use it to generate sales conversations. Mine Your Engaged Network. Status Updates.

Conversion 77

Conversion Sales Audience Social Network 77

Both Sides of the Table

FEBRUARY 21, 2010

I believe that many social networks confused this idea. Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links. So the “lead generation&# market has emerged where people sell CPL (or cost per lead).

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Duct Tape Marketing

JUNE 6, 2018

I can tell you that brand awareness and community engagement and content distribution are the biggest reasons that people use social media today. A fourth is curated from other sources, a fourth is aimed at meeting our business goals, and about a fourth is just people, culture, goofy stuff.

Social Media 77

Social Media Media Marketing Curation 77

Duct Tape Marketing

NOVEMBER 30, 2017

I can tell you that brand awareness and community engagement and content distribution are the biggest reasons that people use social media today. A fourth is curated from other sources, a fourth is aimed at meeting our business goals, and about a fourth is just people, culture, goofy stuff.

Social Media 75

Social Media Media Curation Campaign 75

Duct Tape Marketing

AUGUST 17, 2017

Online behaviors, for example, their preferred social network, content types (video, text, audio), frequency, and duration. If you aren’t, you can use search engines to find what experts are already sharing, and curate the best available strategies into a coherent piece of content. Monitor the responses from your audiences.

Social Media 74

Social Media Syndication Syndicate Matching 74

Duct Tape Marketing

JUNE 19, 2012

Publishing a consistent stream of press releases as a tool to announce and distribute news is a proven lead generation tactic right now. Below are the five elements required to view and implement this tactic as a systematic process in your overall lead generation plan. Commit to publishing at least once a week.

PR 69

PR SEO Social Bookmarking Distribution 69

ConversionXL

JUNE 17, 2014

…Wait… Some of the more savvy people go a step further and tell me they’re using an optimized publisher like Buffer to post when the most people are likely to see it, or use ifttt to automate publishing to multiple networks, but this model is still full of holes. But most of all, none of this is social. Conclusion.

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

…Wait… Some of the more savvy people go a step further and tell me they’re using an optimized publisher like Buffer to post when the most people are likely to see it, or use ifttt to automate publishing to multiple networks, but this model is still full of holes. But most of all, none of this is social. Conclusion.

Social Media 127

Social Media Media Marketing Database 127

ConversionXL

JUNE 17, 2014

…Wait… Some of the more savvy people go a step further and tell me they’re using an optimized publisher like Buffer to post when the most people are likely to see it, or use ifttt to automate publishing to multiple networks, but this model is still full of holes. But most of all, none of this is social. Conclusion.

Social Media 126

Social Media Media Marketing Database 126

Duct Tape Marketing

MAY 21, 2012

As I’ve written here in the past, I think there are solid business reasons for participating in most social networks these days, but if your business sells primarily to other businesses, you must get more active on LinkedIn. Ironically, the best groups for lead generation are those that don’t tolerate blatant self-promotion.

Lead Generation 73

Lead Generation Curation Networking Social Network 73

Up and Running

MAY 21, 2014

But think that that, you know, leads to a great deal of the disconnect that you see; a lot of sales teams are measured on deals closed, and marketing teams are measured on leads generated, and sometimes leads generated is a very fuzzy term when it comes to actually business that can be closed. Twitter Giveaway].

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

JUNE 17, 2014

…Wait… Some of the more savvy people go a step further and tell me they’re using an optimized publisher like Buffer to post when the most people are likely to see it, or use ifttt to automate publishing to multiple networks, but this model is still full of holes. But most of all, none of this is social. Conclusion.

Social Media 79

Social Media Media Database Channel 79

ConversionXL

JUNE 17, 2014

…Wait… Some of the more savvy people go a step further and tell me they’re using an optimized publisher like Buffer to post when the most people are likely to see it, or use ifttt to automate publishing to multiple networks, but this model is still full of holes. But most of all, none of this is social. Conclusion.

Social Media 69

Social Media Media Marketing Database 69