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They also expect the rest of the formerly extended salescycle to shrink to a shorter, more compressed period of time. These enable sales reps to quickly follow up with pinpointed answers to a buyer’s questions. Curate and provide content of value to the customer.
According to Lawrence Litowitz, a partner at strategic advisory firm The SCA Group LLC, it provides an indication of how much flexibility a firm has to utilize cash or to access liquid accounts in order to make good investments. See Also: Cash Flow: A Curated List of Our Best Resources. Avoiding pre-paying expenses.
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