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Curation Through Connection: Why Marketers Should Look Beyond Just Data

YoungUpstarts

by Eric Nalbone, Head of Marketing for Drum. The contrast between the tools in Don Draper’s arsenal and the data-laden, digital-focused tools marketers have available today highlights the profound impact that time and technology have had on our industry.

Curation 147
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

So why is online video such an attractive market to build a startup? These markets represent about $600 billion of total spend between them, leaving tons of opportunities for startups to disrupt and grow large. But a market in which every network competes to sign up the largest talent by throwing rev share deals at them is also stupid.

Video 339
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Target Marketing: What Is It?

Up and Running

This article is part of our Business Startup Guide —a curated list of our articles that will get you up and running in no time! I assumed that if I opened a business, customers would just show up—no major marketing effort required. Don’t trust Kevin Costner for marketing advice” is probably a good rule of thumb.

Marketing 136
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Why Good B2B Content Marketing Is Not A One Man Show

YoungUpstarts

Good B2B Content Marketing is not new in the world of marketing, especially with the emergence of more and more distribution platforms, each needing signups, and consistent postings to become a relevant source in your content strategy. Some relate content marketing to PR and will even use them interchangeably.

B2B 153
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What Buying Habits Tell Marketers About Each Generation

YoungUpstarts

This type of multi-generational marketing is the practice of appealing to the unique needs and behaviors of individuals within different generational groups. Here are how the buying habits of different generations are influenced by environmental factors and how businesses must focus their marketing efforts accordingly: Millennials. .

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149
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Retail 4.0 – Tips If Your Retail Business Is Struggling

YoungUpstarts

can make a large impact on your business because, historically, the use of this kind of marketing and digital technology in the e-commerce field could be most utilized by larger retail companies. It is extremely helpful that so many people are currently shopping online because it allows you to curate your ads to target them.