Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 156

Analytics Marketing Social Media Technical Review 156

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Finding your target market for PPC and display ads. Image source ). website reviews; 5.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. So Where Exactly Does “Conversion” Happen?

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

OCTOBER 30, 2021

Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. Focusing on engagement is important; this is the currency social platforms use to curate feeds algorithmically. You can do this by tracking metrics and user behavior.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

JUNE 2, 2022

ABM teams then began curating content and tagging it by use case, industry, and persona. Snowflake used content marketing platform Uberflip to curate and tailor content for specific accounts, using a variety of marketing tactics, including ads, email marketing, direct mail, and sponsored content. Test different channels.

Customer 98

Customer Marketing Channel Acquisition 98

YoungUpstarts

NOVEMBER 10, 2020

Other bidding methods: Which metric is most appropriate to focus on for this run? Curate the creative elements. Luke Heinecke is the founder of Linear, a Utah-based PPC agency with an intense focus on conversion rate optimization. Which device type do you expect your audience to be on? Plan how many ads to run per audience.

Utah 246

Utah Campaign Audience PPC 246

crowdSPRING Blog

JULY 24, 2018

Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Want to be sure that you’re curating a complete profile of your target audience? Getting started with Google Analytics can be a little daunting at first, as it has a considerable array of metrics and data available.

Social Media 51

Social Media Marketing Analytics Audience 51