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How a Buyer (or User) Persona Can Improve Your Business

Up and Running

This article is part of our Business Startup Guide , a curated list of our articles that will get you up and running in no time! If your persona is a Portland hipster, they probably don’t drive a BMW—well, maybe they drive one that’s vintage and restored by hand, but not a new one. Inconsistencies make your persona unrealistic.

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HOW TO: Build an App for Your Small Business

mashable.com

Auto-Tune the News" Curates: Our Fav. View More » Web Video Local FOX Station Makes Hilarious Soc. Kanye Wests Epic Hip Hop Opera "Runa. Lady Gaga Hits 1 Billion Views on You. Netflix Tests Streaming-Only Subscrip. View More » Dev & Design Snoop Dogg-Approved Dummy Text: Lorizzle New Adobe Suite Helps Publishers Crea.

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How to Out Amazon, Amazon

Both Sides of the Table

Curation There are really multiple forms of “curation” that I think can build sustainable differentiation in products vs. the retailer that is selling them. In the simplest form curation is the selection of similar products in terms of function, quality, design aesthetic and perhaps brand.

Curation 296
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114 Entrepreneurs On 1 Train For 8 Hours Pitching Ideas

ReadWriteStart

That's exactly the challenge posed by Geeks on a Train , a veritable Nerd Express from Portland, Ore., Try selling your vision with a beer in each hand, balancing in the aisle of a train barreling north at 80 mph. to Vancouver, where passengers "rethink business" among like-minded entrepreneurs and investors.

Portland 147
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How to Create a Healthy Local Startup and Tech Community

This is going to be BIG.

This is why, in my opinion, Portland has struggled to build bigger companies, even though there are some incredibly talented individuals there. You move to places like Portland to optimize for a certain lifestyle—and that may not include the desire to work for someone else and build something at a particular growth trajectory.

Community 173
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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

They’re pulling in the list of human curated list of successful local businesses and showing those right in the knowledge panel. John: On this front, but hopefully — I was just — you’re in Portland right? David: I know it feels like it. David: I am yeah. David: Oh yeah.

Search 46
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114 Entrepreneurs On 1 Train For 8 Hours Pitching Ideas

ReadWriteStart

That's exactly the challenge posed by Geeks on a Train , a veritable Nerd Express from Portland, Ore., Try selling your vision with a beer in each hand, balancing in the aisle of a train barreling north at 80 mph. to Vancouver, where passengers will "rethink business" among like-minded entrepreneurs and investors.