How a Buyer (or User) Persona Can Improve Your Business
Up and Running
JANUARY 3, 2019
This article is part of our Business Startup Guide , a curated list of our articles that will get you up and running in no time! Here at Palo Alto Software, we developed a persona named Garrett who drives the bulk of our product decisions. But, this person isn’t always the same person as the one that actually uses your product.
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