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How a Buyer (or User) Persona Can Improve Your Business

Up and Running

This article is part of our Business Startup Guide , a curated list of our articles that will get you up and running in no time! Here at Palo Alto Software, we developed a persona named Garrett who drives the bulk of our product decisions. But, this person isn’t always the same person as the one that actually uses your product.

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HOW TO: Build an App for Your Small Business

mashable.com

If you’re not going through a recruiter — and even if you are — you’ll want to set up something akin to a technical interview, wherein you assess the problem-solving and coding abilities of your candidate. Auto-Tune the News" Curates: Our Fav. Evil Mammoth Generally, I agree if someone has the money to pay.

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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

They’re pulling in things like critical reviews so if a business is on [00:03:32] or Eater or some of these other — depending on your industry you know maybe it’s something like Superlawyers if you’re a lawyer. John: What do you think about the trend to blend organic and paid. David: Sure.

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28 Gifts for the Entrepreneur in Your Life

Up and Running

We’re huge fans of the lean startup methodology here at Palo Alto Software, so The Lean Startup is definitely a good place to start, as is The Art of the Start. See Also: Business Startup Tools: A Curated List of Our Favorite Tools and Resources to Build Your Company. For entrepreneurs who want to learn more. Where do we even start?