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HOW TO: Build an App for Your Small Business

mashable.com

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. This is a good choice if you need ongoing support and are ready to make a greater commitment to tech-based marketing than just a one-off mobile or social app.

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How a Buyer (or User) Persona Can Improve Your Business

Up and Running

This article is part of our Business Startup Guide , a curated list of our articles that will get you up and running in no time! I’ll give you a few tips for creating your persona in a minute, but first let’s review what makes up a good persona: 1. Environment: Physical, social, and technological. These two elements go together.

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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

They’re pulling in things like critical reviews so if a business is on [00:03:32] or Eater or some of these other — depending on your industry you know maybe it’s something like Superlawyers if you’re a lawyer. John: What do you think about the trend to blend organic and paid. David: Sure. David: Yes. Absolutely.

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28 Gifts for the Entrepreneur in Your Life

Up and Running

A must for entrepreneurs who like to keep things old school, but would also like to integrate Evernote’s great technology into pen-and-paper notes. See Also: Business Startup Tools: A Curated List of Our Favorite Tools and Resources to Build Your Company. Pick up some beans from your local roaster (is my Portland showing yet?)