ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. ABM teams then began curating content and tagging it by use case, industry, and persona. It means throwing resources into landing individual accounts, treating them as markets in their own right.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MAY 14, 2019

There are even PPC strategies for account-based marketing.). Google has curated a list of in-market categories that you can select from for targeting YouTube Ads. Unlike in-market audiences—which limit your ads to people about to buy—remarketing audiences can keep you top of mind throughout a longer sales cycle.

Campaign 133

Campaign Audience Channel Metrics 133

ConversionXL

NOVEMBER 23, 2022

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.

B2B 94

B2B Marketing Curation PPC 94