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Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.
Some relate content marketing to PR and will even use them interchangeably. PR or publicrelations typically involves events, activities, causes, or products and are meant for short-term gains. If you thought a content marketing agency only had to curate content, then guess again.
Curating A Conference: Inside @TechCocktail Startup Mixology – [link]. Forget the CEO, Entrepreneur, Lawyer & everyone else. Ask the mice – [link]. Mark Cuban’s take on Netflix primetime share and Google TV – [link]. Parents: How to raise a creative genius – [link]. Is Apple About To Cut Out the Carriers?
Content Is No Longer King: Curation Is King – [link]. Why Sharing Matters – [link]. 38 Creative & Clever Advertisements For Inspiration – [link]. Now in Blogs, Product Placement – [link]. Using Charts and Graphs for Content – [link]. Good Practices for Delivering Print Files – [link].
3 Content Curation Best Practices to Optimize Your Content Marketing – crowdspring.co/11LIdB7. Content Marketing Strategies You Can Steal – crowdspring.co/11LJyYE. 7 Ways You Should Use Social Media in Your Online Marketing Toolkit | iMediaConnection Blog – crowdspring.co/1tEQmy8.
Content Curation: It’s Going to Be HUGE – [link]. The future of advertising isn’t advertising says Made by Many – [link]. Do Brands Really Know Where Ads Appear? – [link]. Employees don’t promote their own companies on Twitter. Ask yourself why? – [link].
Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.
Last week Maria Popova, the founder of brainpickings.org was interviewed by Brooke Gladstone of NPR’s On the Media about her latest creation, The Curator’s Code. The code is a straightforward way for an author (or curator in some cases) can give honest and proper attribution not just for a source, but also for “inspiration.”
Why Startups Should Curate Content – [link]. – [link]. The safe career path in the future – skip college and start a company – [link]. Why entrepreneurs don’t sleep well – [link]. The Importance of Brand in an Era of Digital Darwinism – [link].
Entrepreneurs Need to Find the Best ‘Curators’ – [link]. Outstanding Forbes interview with Yuri Millner – The Billionaire Who Friended the Web – [link]. 8 Lessons From HubSpot’s $32 Million Round with Salesforce, Google, and Sequoia – [link]. How can I tell if I am failing at my start-up? – [link].
How to Curate Data Into Great Content crowdspring.co/1zyg3b2. Don’t Let Your Secret Sauce Kill Your Content Marketing – crowdspring.co/1LBdHNM. How to Deal With Social Media Trolls | Social Media Examiner crowdspring.co/1A351g2. Why Is Facebook Blue? Site Speed & PPC Performance: Why You Can’t Ignore A Slow Site Anymore crowdspring.co/1DuOxKZ.
Experts in publicrelations (PR) and marketing don’t simply get the word out; they create such a phenomenal success for their clients, that when someone needs a recommendation they are the first name they consider. But one area that PR pros particularly excel at is helping authors with book marketing.
Example #1 – Curate Relevant and Helpful Information for the Public. Now to pitch something like this, you do not need to create a fancy PR release. Takeaway: Curate information that will help people during this pandemic if you want to stay fresh in the news. Tips For Successful PR Outreach and Link Building.
You now have a publicrelations nightmare on your hand. However, given that it is a well-understood norm, it gives you a bit of an edge in the PR battle should someone decide to just drop a 0-day on you.). I keep a list of my best work curated. I suggest this curated collection of the best work from this blog.
3 Content Curation Best Practices to Optimize Your Content Marketing – crowdspring.co/11LIdB7. How to Prepare for the Fourth Quarter Slaughter – crowdspring.co/1yKsu0j. 10 Ways to Improve Internal Communication (Infographic) – crowdspring.co/1ESotL5. 5 Ways To Help Employees You’re About To Lay Off | Fast Company – crowdspring.co/159KAQE.
I’ve long felt that the blending of advertising, referrals and publicrelations (what I’ve always called earned media) is the recipe for effective lead generation. In fact, she was so successful she started a business to teach others how to generate PR on a budget.
I was also sick of my own curated life on Facebook and thought, there must be a place more interesting than this to hang out online. The co-owners, including myself, put our heads together to create a first-of-its-kind integrated digital marketing and PR agency, catering to both start-up and seasoned franchise companies.
I created Bow Tie Strategies – a boutique publicrelations firm – five years ago. Thanks to Emore Campbell, The Wedding Experience Curator ! #8 Thanks to Megan Saulsbury, Canyon PR ! #13 Thanks to Mike Catania, PromotionCode ! #2 2 – Creating Things from Nothing. Image Credit: Rusty Foster.
Maggie Kravchuk , Rubenstein, PR. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. It is brilliant, not only for helping me to measure the impact of the content that we share, but also to help me curate the most popular, impactful content in our industry.
Three Ways to Grow Your Curated Email Newsletter Faster crowdspring.co/1CTOKqk. Add More Personality to Your PR & Social Media crowdspring.co/1ydtRa6. Scaling Business, Graduate Advice, Transparency in Business – YouTube crowdspring.co/1sRBTVS. More big brands are tapping creative crowdsourcing sites | LA Times – crowdspring.co/1wAVHYG.
Top 3 Apps for Content Curation crowdspring.co/1Le1oHZ. Powerful Ways to Quickly Grow Your Email List [Infographic] crowdspring.co/1VBeRel. 10 Ways Specificity Helps You Build a Profitable Audience – Copyblogger crowdspring.co/1VyZfNx. A 100-Year Old Shophouse Gets an Extensive Renovation – Design Milk crowdspring.co/1OhNjeQ.
Why Content Curation Is Here to Stay – [link]. And an outstanding rebuttal to Roger Ebert’s criticism of 3D technology – [link]. NYTimes: The Data-Driven Life – [link]. Stephen Hawking on building a time machine – [link]. Powerful arguments from @benward on what the open web “is&#.
3 Content Curation Best Practices to Optimize Your Content Marketing – crowdspring.co/11LIdB7. TV-Streaming Firm Aereo Files for Bankruptcy | WSJ – crowdspring.co/1Fh64Ie. How Amazon Dominates E-Commerce With Email Marketing | Vero Email Marketing Blog – crowdspring.co/1pYxVZY. Chinese Mobile App UI Trends – buff.ly/1yzIV0w.
A very useful curated HTML, CSS, JS and UI component library – crowdspring.co/19AoW4A. Top 30 Fabulous jQuery Sliders for Free | InstantShift – crowdspring.co/1dVj8rz. 15 horizontal sites and the case for making them | Webdesigner Depot – crowdspring.co/1dVjoqt. Free Social Icon Sets – crowdspring.co/1dVis5k.
Why our brains so easily relate to conceptual maps | My Design Shop crowdspring.co/1L1UlhR. Top 3 Apps for Content Curation crowdspring.co/1Le1oHZ. 7 Best Alternatives to Bootstrap crowdspring.co/1Lc9obb. Fascinating UI Kits for Mobile App Designers crowdspring.co/1LxpopD. App Smart | Geography Made Easy nytimes.com/video/technolo….
Transcript of Sonic Branding and the New Rules of Marketing and PR written by John Jantsch read more at Duct Tape Marketing. He is an online marketing strategist, author of a whole bunch of books, including the sixth edition of The New Rules of Marketing and PR. Back to Podcast. Transcript. It’s fantastic.
A curated selection of illustration from around the world. | A Set of Nameless Paints Wants to Change the Way Kids Learn About Color crowdspring.co/1L1JswG. Inside James Irvine’s Beautiful And Rational World Of Design crowdspring.co/1OSNuNI. My Design Shop crowdspring.co/1RqHCK5. 1KEcEcL.
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