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Today a great deal of this kind of news is either delivered directly to audiences through social channels or carried by a PR professional as part of a broader pitch for coverage or advocacy. Free – Online PR News , PR Inside. Yan Arief via Flickr CC. The humble press release, however, is not a relic of the past.
Twitter never seemed to really take the offense in PR and marketing. Actually, it was originally called “Jerry and David’s Guide to the World Wide Web&# (true story) – it was basically a way for newbies to find information that had been curated by experts. That’s why it was called “socialbookmarking.&#.
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