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Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ABM teams then began curating content and tagging it by use case, industry, and persona.
This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people.
Turning employees into advocates can shorten the salescycle, boost growth, and help your team differentiate from the crowd. . It’s a good idea to work with your human resources team to make sure you cover all your bases before sending employees off to publicly curate company content. Conclusion.
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