ConversionXL

JANUARY 9, 2019

Often, little more than a form fill tells you about the potential for a five-figure sale months down the road. Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. Analyze and act on that data.

Sales Cycle 127

Sales Cycle Bootstrapping Conversion Web 127

Brandanew

MAY 6, 2016

They also expect the rest of the formerly extended sales cycle to shrink to a shorter, more compressed period of time. These enable sales reps to quickly follow up with pinpointed answers to a buyer’s questions. Curate and provide content of value to the customer. Use data to act on buying signals.

Social Media 100

Social Media Curation B2B Sales Cycle 100

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. ABM teams then began curating content and tagging it by use case, industry, and persona. They haven’t completed a form, joined a webinar, or requested a demo. Test different channels.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . By imploring your team to share blog posts they’ve written, webinars they’ve run, and projects they’ve worked on, you’re getting your brand name out there in a favorable light.

Social Media 117

Social Media Media Employee Programming 117

Duct Tape Marketing

FEBRUARY 22, 2017

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. We’re not shotgunning emails to the masses, and 150-300 per week is a list you can curate. The strategy in a nutshell.

Curation 67

Curation Lead Generation Technical Review Email 67

Duct Tape Marketing

MAY 29, 2024

Action Steps: Pick a format and cadence for your networking group Choose a compelling theme tied to your expertise Invite a curated mix of clients, partners and prospects Book expert speakers and facilitators (including yourself!) You’ll be shocked how the referrals crank up when you become a hub of business growth in your niche.

B2B 90

B2B Hosting Sales Cycle Programming 90

Duct Tape Marketing

APRIL 11, 2022

Shorten the sales cycle A strong referral program can significantly shorten the sales cycle. Some examples are; create content together, create special offers for each other's clients, create co-marketing opportunities, interview each other, host webinars for each other's audiences, hold events together, etc.

Programming 97

Programming Small Business Advisory Board B2B 97